Summer is peak season for home selling—but also for barbecues, vacations, and long, lazy beach days. In other words, there are lots of things to distract even the most diligent would-be buyers. And that’s not even counting those dog days when it’s too hot to even venture out to view homes.
But for home sellers who are eager to drum up an offer before Labor Day, having their sale sidelined isn't an option. And luckily, there's plenty you can do to lure buyers through your door. Check out these five smart tips for getting buyers to brave the heat and squeeze your house into their summer schedule.
1. Embrace 'rush hour' traffic
Long weekends out of town are the stuff summer dreams are made of. But they're also the reason many Saturday and Sunday afternoon open houses end up nearly empty. Choosing an alternative time frame may turn that around.
2. Turn your open house into a summer party
Let's face it: Heading to a barbecue or pool party sounds a whole lot more fun than an open house. If you can't beat 'em, why not join 'em? In other words, put together a gathering that feels more like a celebration than a sales pitch. Try serving up refreshments outside like lemonade and iced tea on trays, or fire up the grill to serve summer-themed appetizers or sliders.
Timing can make a difference here, too: Rather than holding your soirée in the middle of the day, wait until the evening when the temperature's bearable and people are ready to venture out and kick back at a house party.
3. Shine a spotlight on the outdoor space
Nothing's more appealing on a scorching summer day than a backyard pool. Play up this feature and other outdoor amenities to convince buyers this is the warm weather oasis they deserve.
4. Create a community event
Sometimes getting a home sold is a matter of enlisting the help of those who already live in the neighborhood. Merrill recommends hosting a summer block party at the front of the property, rather than in the backyard, to invite more attention and foot traffic from neighbors and others passing by.
5. Advertise early, often
Spreading the word about an open house is always key to getting people in the door, but never more so than that stretch between Memorial Day and Labor Day.